The Florida condo market has seen its fair share of ups and downs in recent months and New Condos Online has been apart of the ups and downs -- in this tumultuous time many great developments and projects are falling by the way side, while others are flourishing. What does it take for a development to set it self apart from the rest? Many developers have failed and blame the existing market conditions, while the outlook is grim, many projects are seeing fantastic success. It take a great location: the most successful developments are often the same ones that use exciting architecture, scenic locations, proximity to popular tourist destinations or metropolitans, on the beach or tucked away from the hustle and bustle of daily life. Another example of a successful development requires a look into their marketing campaign and strategy. Radio, print and magazine insertions have been the backbone of advertising in the past and continues to be a driving force in showcasing new and exciting properties. Developers and marketing agents are gradually seeing the importance in online marketing and also understanding how email blasts and Pay Per Click advertising is a great way to maximize exposure to a broad range of potential clientele. Credibility is another driving factor in this strategy, and many new upstart properties are finding trouble in maintaining consistent growth and a positive reputation.

Like other markets, the Orlando condo market has suffered in recent months. A number of downtown condominium projects are now on hold – some have been cancelled indefinitely. But there’s also a sense that despite all the gloom and doom, the Orlando condo market appears to be weathering the storm better than many other urban markets. It’s fully expected that Orlando will be one of the first cities to exit the recent downturn, and there are reasons to suppose that even the mid-term condominium picture looks fairly healthy. Here are a few of them:

1.) Industry continues to move here. Last week, another simulation company moved to Orlando citing Orlando as the “capital of simulation.” Who knew? This week Lockheed Martin scored another $48 million contract.

2.) With so much industry moving here, unemployment is still at record lows. Unemployment was just 3.3% for January 2007.

3.) The number of Spring visitors are up. Last week, Orbitz placed Orlando as # 1 in it’s recent list of favorite spring break destinations - for non-students. How cool is that? An influx of cash, minus the beer and the hormones. Hotels are sold out.

For a variety of reasons then (including, of course, the… shhhh… m.o.u.s.e.) Orlando has been pretty well shielded from the brunt of the recent housing “correction” – at least, compared with other Florida cities and other condo-heavy states. And despite a slower market at present, the future of real estate and yes, even the condominium market, looks very bright for Orlando - which is slated for a massive amount of growth over the next decade.