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December 29, 2008

Rent or Own in San Diego

A common question asked in this economy is should I rent or should I own. The subject was tackled in this recent New York Times article featuring The Northside Piers in Brooklyn by Toll Brothers. Toll Brothers is using a lease to own strategy for their second tower to entice buyers who may not be ready to buy, or simply waiting for the price to be right.

Here in San Diego we have many great condo developments such as Electra and The Legend. For those who are ready to buy, these two projects are examples of spectacular developments at tremendous prices. The Legend is located next to the Ballpark with spectacular views of field, and Electra is the tallest building downtown with the best views of the bay. Potential Buyers shouldn’t hesitate to take advantage of these great buyer opportunities for new condos.

If you are looking to move to downtown San Diego, but arent’ quite ready to buy or are simply waiting on the market, Allegro Towers is the place for you. It is downtown San Diego’s premier high rise luxury apartment community. Rent at Allegro towers to get a better feel for downtown and the new condo communities that you do like. With a location adjacent to Little Italy, and unobstructed harbor views, there is not a better apartment community downtown.

You can use this article here for some insights whether to rent or to own. Whatever you choose, the above mentioned developments are second to none in San Diego and New York. With so many great condo and apartment properties to choose from, don’t hesitate to upgrade your living situation now as it is a buyers and renters market.

November 11, 2008

A Blue Ocean Strategy for Apartment Advertising

“The aim of a Blue Ocean Strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. has been very successful in becoming the largest online resource for New Condos. The natural extension into apartment advertising now becomes a tremendous opportunity for apartment developers. offers a first impression advertising opportunity for new luxury apartment communities.

Many of the luxury condos listed have recently completed or are under construction. With this economy and it being a buyer’s market, it is not uncommon to find a common marketplace between condo buyers and those looking to rent.

For example, NCO has recently brought on AllegroTowers, a luxury downtown apartment community here in San Diego. This property is featured alongside our condo properties to capture the market that would like to live downtown but isn’t quite ready to buy. Somebody who is in the market for downtown condominium living and works downtown will most likely look for apartments downtown. Allegro Towers is the most desirable luxury downtown apartment community and it only makes sense that they would share advertising space.

If you are looking to live in downtown San Diego, but haven’t quite decided on the perfect new condo, I urge you to visit Allegro Towers; a hi-rise apartment living experience unsurpassed in San Diego with unobstructed harbor views.

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