Yahoo is the #1 most visited website in the world, but most people when searching tend to automatically Google. Comparing the two search engines is not to compare Apples to Apples. Google tends to Geo Target its search results while also making them time sensitive. For example, you won’t get the same results searching at midnight as you would at noon. Google also has many more advertisers with ‘Sponsored Links’ than Yahoo. However, over 80% of organic search is clicked as users tend to see these results as more credible. Many ofthese paid listings are irrelevant to what you are searching for.
For example, when I did a Google search for NewCondos San Diego, an Alabama luxury condo development was in the paid search results. You have to wonder how many dollars have been wasted by this marketing team. As much as I love the Crimson Tide, if I’m looking to buy acondo in San Diego, I don’t need to be looking at one in Tuscaloosa. Roll Tide!
Yahoo tends to bring up more credible organic search results in part due to their Search Assist function. It helps to target searches by offering clickable terms that help you get closer to what you really want to find.
It makes the most sense to use a couple different search engines. On each search engine you might receive 8 million results, but most people only look at the first two listing pages or 20 results.
A columnist from the Chicago Tribune has said the following:
“With the ascendancy of the Mountain View, Calif., giant, there has been no better time than now to stop automatically “Googling” and start searching again.”
So let’sput this to work. Let’s say I have sold my suburban home in Seattle Washington, downsized into a new Seattle condo and would like to have a new condo or winter home in Phoenix Arizona. I type in new condos Phoenix.
In Google, mostly new home sites display, with a NewCondosonline.com displaying 5th. Yahoo on the other hand displays mostly condo sites including a map of condo locations. Both have paid search listings, Yahoo more relevant to condo searches whereas Google is mostly homebuilder related.
The best answer to this is to use different search engines and not rely on one company for results. You might find a different search engine such as Yahoo will get you where you want to be.