In this new era, the average consumer is on an empowered adventure to gather free information from the net in unorganized fashion. If they don’t find what they are looking for on one site, they go to another. There is no loyalty! This is quite different than the prospecting we did when we farmed a subdivision. This is due to the fact that viewers on the net may remain anonymous, yet they can gather facts and information, without ever talking to an agent or correctly identifying themselves.
All potential clients have needs, but they may not be imminent or pressing. For the moment let’s assume most Internet viewers are just curious or just in an information-gathering stage. They just are not making a decision this week. The reasons they are not a hot prospect may be a possible relocation to your area, an upcoming job interview in your town, renters in a lease, or a person anticipating a job transfer. So is it is not wise to spend a lot of time on these prospects right now. Instead allow them to come forward when they are ready, willing, and able.
Since the nature of the Web prospect lies in anonymity, we must learn to coax and entice them to contact us with a need of more information. You may even tempt viewers to sign up for free offers, (CMA’s, decorating tips, buyer seminars). Be creative! Set yourself and your website aside from the rest! For further information on how to do so, please contact myself, Jennifer Holba, Director of Real Estate with NewCondosOnline.com at Jennifer@newcondosonline.com.