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January 14, 2009

Where to Buy New Condos

If you’re looking for the first Market to rebound, a place where motivated sellers will give you a steep discount on a luxury new condo, look no further than these major cities: Los Angeles, Las Vegas,and San Diego.

As this article from Forbes details, while prices are still in a slight decline, sales are actually up. Motivated sellers are causing a bidding war as they try to unload their inventory in some cases over 50% off the original listing price. Whether or not you plan to buy a new condo as a primary, secondary, or investment property, the goal should always be to buy low and sell high. Demand is rising and with it prices will rebound shortly. Don’t be left on the sidelines waiting for your new condo to fall in your lap. Get out there and find the best deals. It’s a buyers’ market and it’s time to take advantage of it..

December 6, 2008

Start Yahoo Searching

Yahoo is the #1 most visited website in the world, but most people when searching tend to automatically Google. Comparing the two search engines is not to compare Apples to Apples. Google tends to Geo Target its search results while also making them time sensitive. For example, you won’t get the same results searching at midnight as you would at noon. Google also has many more advertisers with ‘Sponsored Links’ than Yahoo. However, over 80% of organic search is clicked as users tend to see these results as more credible. Many ofthese paid listings are irrelevant to what you are searching for.

For example, when I did a Google search for NewCondos San Diego, an Alabama luxury condo development was in the paid search results. You have to wonder how many dollars have been wasted by this marketing team. As much as I love the Crimson Tide, if I’m looking to buy acondo in San Diego, I don’t need to be looking at one in Tuscaloosa. Roll Tide!

Yahoo tends to bring up more credible organic search results in part due to their Search Assist function. It helps to target searches by offering clickable terms that help you get closer to what you really want to find.

It makes the most sense to use a couple different search engines. On each search engine you might receive 8 million results, but most people only look at the first two listing pages or 20 results.

A columnist from the Chicago Tribune has said the following:

“With the ascendancy of the Mountain View, Calif., giant, there has been no better time than now to stop automatically “Googling” and start searching again.”

So let’sput this to work. Let’s say I have sold my suburban home in Seattle Washington, downsized into a new Seattle condo and would like to have a new condo or winter home in Phoenix Arizona. I type in new condos Phoenix.

In Google, mostly new home sites display, with a displaying 5th. Yahoo on the other hand displays mostly condo sites including a map of condo locations. Both have paid search listings, Yahoo more relevant to condo searches whereas Google is mostly homebuilder related.

The best answer to this is to use different search engines and not rely on one company for results. You might find a different search engine such as Yahoo will get you where you want to be.

November 11, 2008

A Blue Ocean Strategy for Apartment Advertising

“The aim of a Blue Ocean Strategy is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. has been very successful in becoming the largest online resource for New Condos. The natural extension into apartment advertising now becomes a tremendous opportunity for apartment developers. offers a first impression advertising opportunity for new luxury apartment communities.

Many of the luxury condos listed have recently completed or are under construction. With this economy and it being a buyer’s market, it is not uncommon to find a common marketplace between condo buyers and those looking to rent.

For example, NCO has recently brought on AllegroTowers, a luxury downtown apartment community here in San Diego. This property is featured alongside our condo properties to capture the market that would like to live downtown but isn’t quite ready to buy. Somebody who is in the market for downtown condominium living and works downtown will most likely look for apartments downtown. Allegro Towers is the most desirable luxury downtown apartment community and it only makes sense that they would share advertising space.

If you are looking to live in downtown San Diego, but haven’t quite decided on the perfect new condo, I urge you to visit Allegro Towers; a hi-rise apartment living experience unsurpassed in San Diego with unobstructed harbor views.

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