After reading and perusing many real estate websites - many condo related, I am wondering how many different adjectives and verbs one can use to define our current real estate market. Seriously - think about it. I've seen words and phrases in headlines for real estate articles such as: shortage looms, slows, sank, decline, tumbled, worsened, worried. You wonder if all these articles are the same. So, if you read one, why would you read the others? I mean, do authors use a generic word like, "bad" and use the thesaurus to find a word that will stick out pertaining to the real estate market? If you don't know what I'm talking about, go to any real estate news website and see how many articles discuss the current housing market. Most of them - like 95% - will explain how terrible our current housing market is. If you were an author and wanted your article to stick out, I would suggest stating something extremely positive to help your article stand out. For example, you entitle your article, "Housing market rises!" Do you know how many people will read that article? Or how about: "Condos for sale keep rising!" You get the point. So, if you're an author, and you want to get your point across and don't want to be lumped in with the rest of the articles, have your title stand out!














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