The power of the net
Mar 28 by ThimbleToday, I had a laugh. A hearty laugh it was. Let me explain to you what transpired.
I called up a potential client who, on three (3) previous occassions, contacted us and expressed extreme interest in using our service. Each time she expressed interest in our company, we had very good conversation about the value in our service and how we are and have managed to be the leader for new condo advertising on the web.
Today, I called for a friendly follow up. I introduced myself and told her who I was and she seemed to have no recollection of who I was nor what company I was with. So, after the formalities were exchanged, I asked her if she was any closer to making a decision regarding getting some of her product on NewCondosOnline.com. Her response was: "No thanks, we have a website." I asked her if she was doing any SEO and she replied "No." I asked her if her website was on any lead generation sites to which she responded "nope."
I then explained to her the benefits of using our site and the power of lead generation portal like NewCondosOnline.com. She's now a client and her properties are already attracting many eyeballs - in less than a day!
I hung up the phone, shook my head and laughed for a good five minutes.
Why did I laugh? Because it's evident that some people in the marketing field still don't seem to realize the power of internet marketing. If 10 people were in a room together and each was asked where they would start their search for a new home, 8 of those people would answer: "The Internet."
Moral of the story - if you're a marketing director or owner of a real estate company, make sure your properties are on the internet and that people will find your websites. A website is only useful when people can view it.
Comments
Yes, indeed... I come across
Yes, indeed... I come across this sort of uneducated stance every day - from "professionals" who are paid by developers to market their properties. These "marketing directors" know next to nothing about the what's going on with the latest web technology, nothing about SEO and nothing about how they should be marketing their developer's wares in 2006. What's worse, is they have no real desire to know. They're afraid to step outside of their comfort zone and admit they are way out of their depth. It's terrifying to think that these folk are advising our developers. In many cases, their wasting tens of thousands of developer dollars on outmoded print media, yet they balk at the idea of spending even a couple of hundred bucks on a competent lead generation site. It's truly mind boggling.
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