Reaching the international buyer

If you're an avid New Condos Online user, you would know that NCO has partnered with largest real estate media buying firm in the world...Americas Media Group. AMG Worldwide provides developers of new condos a service that is desparately needed right now in this market...national and international media exposure at a highly discounted rate. I'm not writing this blog as an advertisement or self-promotion but rather a tool for the developer of luxury condos around the world. The world is becoming flatter by the day and more international investors are prevelant. Currency is easier to exchange and banks are becoming more global.

If you're a condo developer, you need to really re-think how you market your community to the public, if you haven't already. You may think that adveritising in the local newspaper is the best way to sell your project but honestly...with the days of the internet, you need to start thinking on more of a global scale. Yes, 20 years ago, you could put up a sign in the front yard and maybe an ad in the paper and expect a ton of calls and leads. Now, it's a much different ballgame.

We've seen the globalization trend before and now, more than ever the condo market is a global market. There are good condo markets and there are bad condo markets. But now, a good market could be the Canada condo market and Costa Rica condo market. Developers need to stop with the myopic views and look at the macro picture.