Would you like a room with your sushi?

Guess what?!  Another condo/hotel is going up in New York City!  That's right...as if there has not been enough development in the city that never sleeps, another developer is coming in and is going to construct a new condo development that I'm sure, will have many people in awe.  This will not be any other ordinary condo building but an extraordinary one as Nobu is putting their name behind this development.  From what I have read, the building will be 62 stories tall and feature 77 condos and a 5-star hotel.  Swig Equities seems to be the developer behind this massive construct and I am having mixed feelings about the project.  There is no doubt that Nobu is one of the hottest restaurants in the country, but what is their experience in the hospitality and condo industry? Will the brand stay strong enough to parlay into a condo/hotel? Will they be able to effectively sell 77 units?  Restaurants come and go - it's nature.  I'm just curious to know if Nobu is strong enough to perhaps withstand the average life of a restaurant and thus become a successful condo/hotel chain.  Is Nobu looking to brand themselves into a hotel after their restaurant?  I’m excited to follow the development of this New York City Condo.